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Propeller Marketing
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LATEST NEWS

Current Trends

What are the current trends in the industry? Green Products are a trend. Most clients want to soften their carbon footprint. There are environmentally friendly products that are responsible, cre..

Promo Products

Creative marketers are using promotional products as an integral part of their marketing strategies because the value of promotional products retains the 'message' in the market place longer than trad..

Reach and Recall

Promotional Products score highly in Reach and Recall. 75% of human resource managers surveyed are using promotional products in recognition programs. 72% of marketing and HR managers say that p..

Active Promo Products

What is an ACTIVE promotional product? All promotions should provide the giver with valuable information or some form of action from recipients. Whether it is to log on to your website, complete ..

Passive Promo Products

What is a passive promotional product? A passive promotional product is given out without any thought about what you want from your target audience. Everyone loves 'free stuff' but if you are thr..

In-store sampling

In-Store Sampling Boosts Repeat Purchases It's no secret that sampling programs can get people to try and occasionally purchase products. However, new research suggests that such free giveaways c..

Sales Promotion

Communication – Consumers cannot participate if they are unaware of your offer. Not only is it important to communicate effectively (comprehension) but a sizeable enough segment of your target market ..

Sales Promotion

Consumers are increasingly focused on the ‘perceived chance of winning’. Consumers will be more inclined to play as their perception that they could walk away a winner increases. IMI International - C..

Promo Products

Promotional Product Reach: 71% of business travellers surveyed at an international airport received a promotional product in the last 12 months. 33.7% of this group had the item on their..

Sales Promotion

Consumers purchase for promotions directly as a result of the ‘what’s in it for me’ (prizes) benefit of participation. However compelling prizing, whilst a necessity, is only one part of the concept –..
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