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In-store sampling14-Aug-2009 In-Store Sampling Boosts Repeat PurchasesIt's no secret that sampling programs can get people to try and occasionally purchase products. However, new research suggests that such free giveaways can also help drive long-term sales and increase purchases of other items from the product line. Whether it is a new product launch, line extension or established brand, sampling programs drove a 475 percent sales lift the day of the event compared to non-sampled households, per the "Report on In-store Sampling Effectiveness" conducted by Knowledge Networks-PDI on behalf of the marketing services company PromoWorks. Those who sampled an item were 11 percent more likely to purchase it again during the 20-week period that followed. They were also 6 percent more likely to buy another item from the brand franchise. read more Article by: Kennith Hein (www.brandweek.com) |
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