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| LATEST NEWS |
Sales Promotion 04-Jul-2009 Consumers purchase for promotions directly as a result of the ‘what’s in it for me’ (prizes) benefit of participation. However compelling prizing, whilst a necessity, is only one part of the concept – not the entire concept. In terms of the effort–reward relationship prizing loses its glitter when consumers are over burdened by the retail component or costly and time consuming entry requirements. To succeed, make it easy for consumers to win a desired prize. IMI International - Consumer Track
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